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IHADA Tone Up UV Clear Beige Sunscreen
High-protection SPF 50+ PA++++ UV milk for bright and even skin tone -30mL
QR115.00
The Shiseido IHADA Medicated Face Protect UV Milk (Tone Up Clear Beige) is an award-winning Japanese hybrid sunscreen designed specifically for sensitive, reactive, or "trouble-risk" skin.
Formulated as a medicated quasi-drug, this multi-tasking daily fluid serves as a high-protection sunscreen, an anti-inflammatory treatment, and a skin-blurring tint. It allows you to skip foundation entirely while actively healing your skin barrier throughout the day.
🌟 Key Product Features
The 6-in-1 "Defense Shield": This sunscreen goes beyond standard UV filters. It is clinically designed to form an invisible microscopic shield that protects delicate skin from six major environmental irritants:
UVA Rays
UVB Rays
Blue Light (from screens)
Airborne Allergens (Pollen, dust, and PM2.5 pollution)
Excess Sebum breakdown
Transepidermal Dryness
The "No-Foundation" Clear Beige Tint: It features a sheer, universally flattering clear beige color-correcting tone. It seamlessly diffuses the appearance of facial redness, dark spots, dullness, and enlarged pores, leaving a fresh, "semi-matte" finish with a natural, translucent glow.
Ultra-Purified Vaseline Base: True to the IHADA philosophy, it utilizes Shiseido’s ultra-refined, medical-grade petrolatum. It locks in moisture and prevents evaporation without clogging pores or triggering acne.
Hypoallergenic & Friction-Reduced Formula: Designed to feel completely weightless, it spreads effortlessly across raw or easily irritated skin without causing unnecessary friction.
SPF50+ / PA++++ • Fragrance-free • Alcohol-free • Paraben-free
🧪 Active & Therapeutic Ingredients
Active / Key Ingredient | Role | What It Does |
m-Tranexamic Acid | Dual Active | Simultaneously calms skin inflammation/roughness and blocks melanin pathways to prevent dark spots and freckles. |
Highly Purified Vaseline | Barrier Sealant | Mimics the skin’s natural lipid barrier to prevent external allergens from penetrating the skin. |
Hamamelis (Witch Hazel) Extract | Sebum Control | Soothes the skin while naturally minimizing grease breakdown so makeup or tint stays fresh. |
Alpha-Theanine & Glycerin | Deep Hydration | Pulls water into the epidermis to keep the skin comfortably plump all day under dry air conditioning. |
✨ Benefits for Your Skin
Soothes Redness While Covering It: Traditional tinted sunscreens or foundations can exacerbate flaky, raw, or burning skin. This fluid actively calms the underlying inflammation with Tranexamic acid while cosmetically neutralizing the redness.
Perfect for Pollen & Allergy Seasons: If your skin flares up, gets itchy, or breaks out due to changing seasons, pollution, or pollen, the texturized protective barrier prevents those micro-particles from clinging to your face.
Zero Cakiness: It acts as an incredible smoothing primer underneath makeup, but is beautiful enough to wear on its own for an effortless, "your-skin-but-better" look.
Shake Well: As this product is a two-layer milk type, shake the bottle well several times before each use to ensure the ingredients are properly mixed.
Dispense: At the end of your morning skincare routine, take an appropriate and sufficient amount of the sunscreen into your palm. Using a small amount will not provide adequate UV protection.
Apply: Gently apply the product evenly across your entire face, blending it in until it covers all areas. It can also be applied to the neck and body if desired.
Absorb: Allow the sunscreen to absorb fully into the skin for a few minutes before applying makeup.
Reapply: Reapply as needed, especially after sweating or wiping with a towel, to maintain continuous protection.





