Unique, customizable design: The fish-themed design is unique and decorative, often with double-sided or high-definition printing. This can appeal to enthusiasts of Japanese culture, fish, or quirky accessories.

Material variety: Products may be made from premium materials like a cotton and linen fabric blend, providing a soft feel and durable construction. Others might be made from materials like leather or polyester.

Water-resistant features: Some generic bags claim to be waterproof or have a water-resistant lining, protecting the contents from spills and making them easy to clean.

Portability: The bag's size is often designed for travel and portability, making it easy to carry essential cosmetics, toiletries, or other small accessories.

Multi-purpose use: Beyond a makeup bag, the pouch can be used to hold various items like toiletries, stationery, or electronic accessories.